Customization options are extensive from direwolves to pizza, there are icons and design flourishes representative of everyone. The site supports 24 languages and is optimized for smartphones, tablets and the latest browsers. The global application allows users to create their own coat of arms like those featured in the show. HBO and Definition 6 created the Join the Realm sigil creator, a social application designed to drive awareness for the premiere using highly personalized, spreadable media.
To fuel word of mouth, the Game of Thrones Facebook Page established an engagement strategy that activated both die-hard and mainstream fans, and harnessed the power of the show’s strong global following. Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation.
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